Copy Allegations Surface Over ‘Ek Din’ Poster, Aamir Khan Productions Under Scrutiny
The poster of Junaid Khan and Sai Pallavi’s upcoming film Ek Din has sparked controversy on social media, with users alleging it is copied from a Thai film titled One Day.
Poster Release Triggers Controversy
Aamir Khan Productions unveiled the first poster of its upcoming film Ek Din on Thursday. The poster features Junaid Khan and Sai Pallavi enjoying ice cream amid snowfall in a romantic setting. Along with the poster, the makers also announced the film’s theatrical release date as May 1, 2026. However, soon after the reveal, the poster became the center of criticism on social media, with debates intensifying within hours of its release.
What Are the Allegations About?
A section of social media users and film enthusiasts began comparing the Ek Din poster to that of the 2016 Thai film One Day. Critics claim that the poster bears a striking resemblance to the original, not just in theme but also in composition, background, and the positioning of the lead characters. This similarity has led to accusations of “direct copying.”
Background: Remake Debates in Hindi Cinema
The controversy has once again reignited the long-standing debate around remakes and inspirations in Hindi cinema. Over the years, several Korean, Spanish, and Thai films have been adapted into Hindi, often drawing criticism for lack of originality. Filmmakers have typically defended such projects by highlighting the fine line between inspiration and imitation. Ek Din now finds itself at the center of this familiar argument.
Strong Reactions on Social Media
Discussions around the poster gained momentum on platforms like Reddit and X (formerly Twitter). One user commented, “It looks like the makers didn’t even bother to research properly.” Another questioned, “If the story is also a remake, have the rights been officially acquired?” Some users even pointed out that the film’s title appears to be a direct Hindi translation of One Day.
Title Change and Release Timing Add to Debate
According to sources, the film was initially titled Mere Raho before being renamed Ek Din. The title change has further fueled comparisons with the Thai film. Notably, the poster was released on the same day Aamir Khan Productions’ other film Happy Patel hit theatres, making the controversy even more prominent amid heightened attention on the production house.
No Official Response Yet
Despite the growing backlash, neither Aamir Khan Productions nor the film’s team has issued an official statement addressing the allegations. It remains unclear whether Ek Din is an original story or inspired by a foreign film. Industry insiders suggest that the makers are assessing the situation before responding publicly.
Impact on the Industry and Audience Perception
Trade analysts believe that controversies during a film’s promotional phase can work both ways. While such debates often generate free publicity, they can also create negative perceptions among audiences—especially when a project is backed by a prominent name like Aamir Khan and features a relatively new lead actor such as Junaid Khan.
Amid the criticism, the poster has also received some positive feedback. Several users praised the on-screen chemistry between Junaid Khan and Sai Pallavi, calling it appealing and fresh. Ek Din marks Junaid Khan’s third film; he made his OTT debut with Maharaj and later appeared on the big screen in Loveyapa.
“When a film faces allegations of copying or being a remake, transparency becomes crucial. Clearing the initial confusion is always in the best interest of the project.”
The controversy surrounding the Ek Din poster highlights how closely audiences scrutinize creative content in the digital age. In the coming days, clarity from the makers on whether the film is an original story or inspired by an international title will be key. Until then, the debate is likely to continue and could follow the film right up to its release.
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